文章目录[隐藏]
当你们公司在花了几个月的时间开发一个产品之后，最重要的事情就是把它推向世界，而邮件是传播你的新产品的一个好渠道。接下来我们将从新产品邮件的主题行和正文这两个方面来，告诉你如何写一封可以增加销售的邮件，stay tuned…
01
发布新产品的邮件主题行
精心设计一个吸引人的主题行对你的邮件表现至关重要。
虽然几个字看起来只是你整体信息中的一小部分，但决定了你的受众是否打开邮件。如果主题行不够吸引人，或者不够有吸引力，那么它就有可能被埋没在读者的收件箱里。
下面是创建一个高点击率的主题行的基本要素：
- 激发兴趣和好奇心
- 明确而紧急的行动呼吁
- 一个提议/诱人的折扣
- 相关性
- 个性化（这可以通过根据用户的喜好向其发送不同版本的电子邮件来实现）
我们把主题行分成了两个大类，但其实你们可以都看看，从不同的分类中获取灵感。
1. 适合B2B的发布新产品的邮件主题行
- New from [Company]: A Solution for [Main Problem]
- [Product]: A Solution to Your [Problem]
- Available Now: [Product], the Solution to [Problem]
- [Product] is Now Available. Here’s How You Can Get it.
- Problems With [Problem]? Try [Product] – New from [Company]
- At Last – A Solution to Your [Problem]
- Meet [Product]: A New Product to Help You [Benefit]
- It’s Time! [Product] is now live. Click to learn more!
- We just launched [Product] – And we need your help
- [NOW LIVE]: [Product] is available to the public
- [Product] launches today. Here’s what you need to know.
- The moment you’ve all been waiting for: [Product] is here.
- [PLEASE READ]: Everything you need to know about [Product].
- [Product] goes live today. Help us spread the word!
- [#] Days Until [Product]: This Week’s Update
- New from [Company]: A Solution for [Main Problem]
- [Product]: A Solution to Your [Problem]
- Available Now: [Product], the Solution to [Problem]
- [Product] is Now Available. Here’s How You Can Get it.
- Problems With [Problem]? Try [Product] – New from [Company]
- At Last – A Solution to Your [Problem]
- Meet [Product]: A New Product to Help You [Benefit]
2. 适合B2C的发布新产品的邮件主题行
- BRAND-NEW certification released today
- Meet your new [product]
- Introducing our latest…(product/feature here)
- The [your company] holiday catalog is here!
- New Feature: Reviews by You!
- The Wait Is Over: [product/feature] Is Here
- Discover our new…
- Meet Our New…
- May We Introduce…
- New arrivals alert!
- Is this is the hottest product in the market?
- Weekend only: Get this new product before its gone
- Last day to grab offers on new product launch
- Something new is coming to [name]
- We like to introduce these attributes of our new [name]
- You have never liked your new [name] so much.
- IMPORTANT UPDATE- The all-new (name) is here!
- Yep, that just happened…
- You are missing out on new trends
- It’s coming
- You look great in these brand new [name of product]
- Flash Sale alert this Christmas. Get new stock.
- 33 percent off in new arrivals
- Look what you did today. Unlocked new product
- Surprise package inside. Open your mail.
- Get a head start this winter season
- Cheers to new product launches!!
- [Product] Launch Status: Today’s Action Items
- Get ready for our new product launch
- It’s finally here! Check it out inside.
- We have progressed a lot. Launch new [bag]
- A new product that will not allow to pass on
- It’s out! [Name Of Product]
- New products alert. Shop for new arrivals today
- Don’t wear old style of clothing. Try a different style.
- Avail free discount and bring this new product to your home.
- As you wish. Just shop new products
- Don’t miss out on all new arrivals.
- 27 percent off on your new product launches
- New season and new product launch
- Are you stealing our new product launch ideas?
- New products or arrivals just landed
- Flash sale. Up to 50 percent off on new arrivals
03
新产品发布/上新通知的邮件模板
撰写新产品邮件并不像它看起来那么容易。如果你不包括正确的元素，仅仅描述产品是不够的。由于将消息传出去是销售过程中重要的第一步，你必须确保公告不仅写得好，而且要为你的目标受众量身定做。
1. 确定受众
受众将决定公告的语气、内容和语言。为特定的受众定制发布内容，不仅可以确保消息的传播，而且可以确保消息传到正确的人那里。
2. 说重点
在邮件开头就让读者知道你有一个新产品。一来就让他们知道这是一封营销或销售性质的邮件，不需要太多花言巧语。开始时要简单一些，比如：We are super excited to announce our new [name of your new product]。先让对方知道你要提供什么，然后在后面的内容中来吸引他们。
3. 描述产品
对产品的主要功能/特性进行开门见山的描述。不要过度解释每个细节，只需展示它提供的好处，或为什么它能引起你的目标客户的兴趣。
4. 呼吁行动 Call To Action !!!
以一种激励对方采取行动的方式来结束邮件。如果做得好，行动呼吁将激励他们去联系你，去访问你的新品页面，去发询盘，去购买产品，这就是个成功的新产品邮件。当然，一定要提及他们在哪里、在什么时候、以什么方式才能获得该产品，否则你的邮件最终可能只是在浪费时间。
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